The problem
During the COVID-19 pandemic, a yoga studio that had traditionally relied on in-person classes faced a major challenge: customers could no longer depend on regular access to the physical studio.
The company’s existing website was primarily informational and provided no way to deliver classes digitally or offer an online membership experience.
The studio needed a way to continue serving its community while creating a business model that wasn’t entirely dependent on customers being physically present.
The solution
We transformed the studio’s basic website into a custom online yoga membership and video streaming platform.
Customers could sign up for recurring memberships and access a growing library of on-demand yoga classes from home.
The platform included:
- Recurring online memberships
- Secure member accounts
- On-demand yoga video streaming
- Organized class and video library
- Members-only content
- Mobile-friendly viewing
- Online membership management
The results
The platform allowed the yoga studio to continue delivering classes during a period when traditional in-person participation was heavily disrupted.
Instead of relying exclusively on its physical location, the studio could provide members with on-demand access to classes from home while establishing a recurring digital membership offering.
What began as a response to COVID-era disruption ultimately gave the business a new way to reach and serve customers beyond the walls of its studio.